Communication
Petsy is making pet care more accessible by connecting pet owners with trusted local pet sitters
Helping Petsy build visibility across Poland and Europe through strategic PR, founder positioning and international media relations.
Challanges & Goals
in project
Petsy was growing rapidly and becoming one of the most recognizable pet care startups in Poland. As the company expanded, the challenge was not only to increase brand visibility but also to clearly communicate its value proposition to business audiences, investors and potential partners. Our goal was to position Petsy as one of the leading pet tech companies in the region. We focused on building credibility, increasing visibility across startup, business and technology media, and creating opportunities for the founders to share the story behind one of Poland’s fastest-growing pet care platforms.
Building awareness around Petsy among business, startup and technology audiences across Poland and Europe.
Strengthening the visibility of the founders through interviews, expert commentary and media opportunities.
Expanding media presence beyond Poland and introducing Petsy to international startup and investment communities.
We needed an agency that truly understands the tech and investment ecosystem. Our goal was to increase our visibility and clearly communicate to the business world what Petsy is all about. Commly not only delivered on these objectives but also exceeded our expectations. Their outreach to international media, led to us being invited to two prestigious accelerators. Their expertise and dedication made a real impact on our growth.
Bartek Sobota
CEO, Petsy
What we do for
Petsy
?
About
Petsy
Petsy is a marketplace connecting pet owners with trusted local pet sitters. The platform makes it easy to find, book and manage pet care services, helping thousands of pet owners access reliable support whenever they need it. By combining technology with a carefully verified community of caregivers, Petsy is redefining how pet care services are delivered and becoming one of the fastest-growing pet tech companies in Central and Eastern Europe.
Results
Our activities focused on three key areas. First, we increased Petsy's visibility through strategic media relations and publications across startup, business and technology outlets in Poland and internationally. Second, we strengthened founder visibility through interviews, expert commentary and thought leadership opportunities. Third, we supported the company's growth story around fundraising, market expansion and innovation in pet care.
Petsy
In Numbers
58
Media Publications
16
International Media Features
3
Interviews & Expert Commentaries
Selected publications
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