LPP expands its use of AI in marketing through partnership with pirxe

LPP expands its use of AI in marketing through partnership with pirxe

We are happy to support pirxe once again. We previously helped the team secure several media publications, and this time we are communicating the next stage of its cooperation with LPP, one of the largest fashion companies in Central Europe.

LPP is expanding its partnership with pirxe, a Kraków-based startup developing Spatial AI technology. The cooperation is focused on improving how digital advertising materials are created and tested using photorealistic 3D digital twins of products.

Spatial AI in digital advertising

The solution developed by pirxe uses Spatial AI and 3D Gaussian Splatting to create digital product models that can be reused across multiple advertising formats. This allows creative teams to prepare and test more campaign variations without organising additional photo shoots or producing every new concept from scratch.

The technology has already been tested in campaigns for Sinsay. Advertising materials based on digital product twins increased conversions by 21% and click-through rates by 21.6%.

LPP expands its cooperation with pirxe

Following these results, LPP decided to significantly expand the project in 2026 and extend testing to additional platforms, including TikTok and Google.

The cooperation gives LPP a way to create and test advertising content faster and on a larger scale. For pirxe, it is an opportunity to further develop and validate its technology in a large business environment.

The full article is available at XYZ.